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Most of the people, especially webmasters, are now familiar if not very well aware of how SEO works and the need for a website to be properly optimized for search engines.
Of all the search engines, Google alone is responsible for over 100 billion search queries every month; you heard that right it’s billion. Users search for everything from “gummy bears” to “keyword competition checker". That is why to boost your website’s visibility in the “free” or “organic” results of search engines, it’s important to make sure that the pages of your site have been properly optimized for the “keywords” that are important and hold most relevance to your product or business.
The process of researching and choosing the words and phrases that are mostly searched for by the users, directly relevant to your product, services or business is known as Keyword Research. It would make sense that someone who is searching for “advertising agency” can find your website in the organic search listings of Google. However, it is not as easy as it may sound, choosing the appropriate keywords is only the first step. Without properly “optimizing” your website and the content around the selected keywords, your site has little or no chance of appearing in the Google search results. Keyword research is also greatly helpful to find competitor websites and the keyword competition score.
Each keyword that you may choose for your website or your business to rank online is effectively a competition that you enter into, and you should be sure that you have good chances of winning. Before you assess the competition level for a particular keyword, you first need to know about your competitors in which search engine results or tools like the keyword competition checker.
Using Keyword Position Checker: Factors To Consider
Many people wrongly place a lot of emphasizing on the number of search results displayed in response to a particular keyword search. They get confused, for instance, that if Google is showing 60 million results for ‘mortgage calculator’ and if they want to rank then there are 60 million competitors. However, out of these 60 million pages, most pages will either be trying to rank for an entirely different keyword than ‘mortgage calculator, ’ or they will not be trying to rank for anything at all. It is therefore recommended to concern yourself only with the pages that have been ranked on the first page for a particular keyword. It is recommended to use keyword Position checker for keyword analysis.
So, the factors that you should be considering when assessing competitors include:
- Who the actual competitors for a keyword are
- How to evaluate the strength of competitors
- Whether it’s actually possible for you to rank your website for a keyword